AIBC Tech Conference
Design Brief
Create a brand system for an existing conference to establish an understanding in design within a cohesive style. A limited color palette and use of symbols were required.
Inspiration
Artificial Intelligence Blockchain Cryptocurrency (AIBC), is a global tech conference whos goal is to advance technology in developing countries. With their social media platform, AIBC has been a launchpad for young talent and a lead activist for global change. This event is held in Sao Paulo, Brazil, and inspired my choice of color. Since the event is a global attraction, I decided to design a minimalist identity that would appeal to all participants. This was created using organized typography and universal symbols.
The banners feature three keywords along with symbols representing the conference.
Nametags include the job title, position, and an issued date. I also added a QR code, which can be used for scanning entry points at the physical location.
My poster includes the conference logo, moto, and guest speaker list. The list features a mix of Brazilian celebrities and leaders in the tech industry.
